
pH refers to the chemistry of a solution — what it’s made of and what it attracts.
Writing follows a similar formula.
It’s not just about the words. When telling the story of your brand, I pay attention to the unique elements that set you apart and the bonds you seek to strengthen with your target audience.
Go beyond basic
Catalyzing content
Marketing Writing
Unlock the full potential of your business with a marketing campaign that drives measurable results:
Marketing personas for tailored, precise messaging
Emails curated for patient, clinician, researcher, investor, partner and unique audiences
Digital content and SEO strategies that catapult page views
Regulatory Writing
Whether you need to submit documents to the FDA or create an article that meets compliance guidelines, I can successfully steer your project from kickoff to completion:
Will work with existing claims matrices
Expert at analyzing peer-reviewed research
Experienced at editing in Veeva Vault
Member American Medical Writers Association
Ghostwriting for KOLs /MDs
Leverage your influencers with articles and social media content that build credibility:
Efficiently interview KOLs and doctors with regard to their demanding schedules
Thoroughly research subject matter and write in the influencer’s style
Create professional social media posts and reels
Exceed industry standards in page views and engagement
Is there chemistry?
It all started behind the bench—with DNA to spin down and a gel to run. While managing a lab at the Ludwig Institute for Cancer Research at the University of California, San Diego, I learned I was better at writing peer-reviewed papers for the post-docs I worked with than performing all those mini-preps.
A biology degree from Cornell. Five years pipetting in San Diego’s biotech beach. Ten years writing for industry leaders including AbbVie, Affymetrix, Astellas Pharma, Bausch + Lomb, Johnson & Johnson Vision, and more.
My experiences have forged a fundamental understanding of the science underscoring your pipeline and the ability to engage in thoughtful conversations with your clinical, patient, partner and investor audiences.